Dave Fitz Design was approached by NUA Naturals, formally ‘Irelands Raw Kitchen’, to re-brand and redesign their full range of health food products and raw foods, currently over 70 products and growing.
The brand is all about ‘Happy Heathy Living’ and the brief here was relatively simple – to come up with a simple consistent visual treatment, that was bold, to the point, outstanding, intuitive to positive healthy living, and could be applied easily across their rapidly expanding product range going forward.
Primarily sold through health food stores we decide to go against the grain and avoid the natural colour pallets common on shelf in this category. Instead we came up with a vibrant colour system that associates and identifies each of the products and sub-ranges easily but also works if product ranges are mixed on shelf as some stores do not stock the full range.
Since the new design was launched NUA has increased sales by 30% and are now listed in 3 major supermarket chains.