Ireland’s favourite frozen convenience meat brand had a challenging few years after its huge success in the 80s. Keypak decided to put a hold on getting into price wars with competitors, and put a new emphasis on the outstanding quality of there products. The brand needed a more premium positioning, yet still be accessible to the family looking for both quality, value and taste. Big Al’s burgers are 100% Irish beef, use premium beef that is juicy and full of flavour and are Irish and proud.
Keypak challenged us to take on presenting a new look that better represented their current offering and something that would better engage with their target market and really hero the product and taste.
