Dave Fitz Design was approached by NUA Naturals, formally ‘Irelands Raw Kitchen’, to re-brand and redesign their full range of health food products and raw foods, currently over 70 products and growing.

The brief here was relatively simple – to come up with a treatment that was bold, outstanding, intuitive to positive healthy living, and could be applied across a wide range of health food products. There is a color system throughout the range that associates and identifies each of the raw foods and products and crosses over through the different ranges, but still maintains a simple consistent visual identity throughout.

“As we set into the large task of re-branding our entire business, including corporate image and the full packaging range, we were very lucky to have been introduced to Dave Fitz Design at beginning of this process. We quickly discovered the benefit of having someone with both a deep understanding and skill in brand design whilst also being experienced in packaging.
Dave was able guide us brilliantly while continually keeping a focus on effective and impacting branding. We have received hugely positive feedback from our brand since we launched and I would have no hesitation in recommending Dave to whomever is embarking on their next design journey.”

          – Hilary Foley, Managing Director, NUA Naturals