• Photo: Eoin Holland - www.eoinholland.com
  • Photo: Eoin Holland - www.eoinholland.com
  • Kinvara_postersweb
  • Kinvara_poppyb
  • Kinvara_Bagweb

Galway based Kinvara Skincare is an independent Irish producer of effective, natural organic skincare founded in 2012 by Dr. Joanne Reilly.┬áIn order to communicate honesty and transparency across the rebrand we went about producing a group of images and packaging that would encapsulate both the beauty of nature with the advantage of scientific knowledge. The concept was to X-ray certain plant and flower species that related to essence of the products and there effectiveness. Unfortunately it is illegal to use X-ray equipment for anything other that medical use in Ireland and found it nearly impossible to find a way of producing these images. Eventually we found a Dutch physicist Aire Van’t Riet (the only person with the ability to use x-ray imaging outside the medical field in The Netherlands) who agreed to take on the commission. Over a period of 15 hours in his studio/lab in Bathmen we shot approximately 30 species of plant and flower. We think the the results of his work speak for themselves.